GOAL :
AWARENESS & CONVERSION
1. Continue to grow awareness of the 3CE brand and the latest innovation, the Cashmere Hug Lipstick
2. Convert product interest into sales via the TikTok Shop
As the Creative on this project, I shaped the narrative structure, developed a detailed brief for the motion designers, and led the creative through multiple feedback rounds with the client. 3CE provided us with a selection of existing video assets and here’s how we brought them to life.