OBJECTIVE
Consideration/Conversion
Highlight the value of iconic Deliveroo Plus benefits - including McDonald’s free delivery and gift promotions - which enable users to ‘start living the plus life’.
As the Creative on this project, I shaped the narrative direction, developed a clear and engaging brief for our UGC creators, and managed the work through multiple feedback rounds with the client. The videos were created for a variety of placements, including TikTok and Instagram Stories. It was a vibrant, fast-paced campaign—and the content we received back was full of energy and personality.