Miller are on a mission to showcase individuals and groups of like minded people who are spearheading movements that inject new life into their social scenes, pushing against the formulaic and mundane by reinventing, re-assessing or
remixing their own culture and pushing it into new directions to create a new modern vision.
remixing their own culture and pushing it into new directions to create a new modern vision.
We call this ambition Fresh Modern Socialising.
The end goal is to create a short form video which quickly rewards our viewers with our fresh socialising protagonists, explains what new avenues they are pursuing, their motivation for doing so and the journey they took to achieve this. The emphasis on all these stories is friendship, togetherness and the socialising outcome of their endeavours.
During this brief assisted the team on finding the out of the ordinary talent, who were making themselves heard on social, to take part in these social assets. As well as helping to nurture the brief, allowing us to produce the best possible content for Miller's Global Channels.
Who we worked with :
@crashadamsmusic @dom_whiting @wafflenyc
@crashadamsmusic @dom_whiting @wafflenyc
