THIRSTY FOR CHANGE
GOAL
AWARENESS
Educate consumers on Pepsi’s 2024 Pep+ initiatives, exciting them through the use of the the new visual identity
As the Creative on this project, I crafted the narrative flow, built a clear and actionable brief for the motion design team, and guided the work through several feedback rounds with the client. Pepsi provided a range of static assets and graphic elements, which we used as the foundation to build out a suite of videos designed specifically for Meta placements.