Whilst working with Sport Direct I have help create multiple Social Campaigns and developed the Sport Direct socials to become more reactive.
REACTIVE CONPECTS
(Instagram)
From Memes to Giveways, and everything in between, as a sports brand Sports Direct have to be on top of the news, trends and memes. I brought to the table my knowledge of the trending world and sporting news to create a range of different social formats.
(TikTok)
TikTok and it's trends is forever changing and it's something brands need to stay on top of. I made sure Sports Direct were in the know when it came to TikTok and brought to life trends for their brand.
CAMPAIGNS - SPRING RUNNING
Create social content to get people into running this spring.
Throughout this campaign I lead the social creative ideas, presented them to client and attend the shoot to capture content. I also feature in some of the content!
These were all video concepts and shown across Instagram Reels and TikTok.
CAMPAIGNS - BACK TO SCHOOL
Get young teens to shop Sports Direct for their back to school fits!
Creative Platform - Main Character Energy
During the time of this campaign there was a big trend going around on social media talking about having Main Character Energy, this meaning you are the Main Character in your own story, you write the rules.
When you are going back to school you want to feel cool, you get a fresh trim, buy yourself some need football boots... You want to feel like the Main Character walking down the hallway.
For this campaign we worked with top TikTok Talent Nizzie & Stepz
I ideated TikToks that were performed on set.
CAMPAIGNS - SPORTS DIRECT SUPPORT SQUAD / LONDON MARATHON
The marathon is always all about the runners, but what about the supporters who have been by their side through all the hard training and travelling half way across London to make sure they get that perfect pic of you at the finish line.
Introducing the Sports Direct Support Squad....!
A squad has been put together of in the know athletes and a Social Media Presenter who knows his stuff about sport. The Support Squad is there to help the supporters on Marathon Day, they have found the best route for the supporters to make sure they see their runner and make it to the finish line in time, to get the perfect photo. As well as being there on Marathon Day to give supporters and the runners the support you need from the side lines, and bringing the vibes!
CAMPAIGNS - CORK GAA NEW PINK KIT
Sports Direct are a sponsor for the Cork Ireland GAA team and launched a new pink at home kit. GAA is an down and dirty sport and pink isn't really a colour associated with that. We were challenged to make the pink kit look as cool as it truly is!
My role for this campaign was to ideate trending TikToks that could be performed on set.