OBJECTIVE
Drive AWARENESS to CONSIDERATION to grow Taft x Gliss within the 'shine' category with a new product launch
As the Creative on this project, I shaped the narrative direction, developed a clear and engaging brief for our UGC creators, and led the creative through multiple feedback rounds with the client. The videos were designed specifically for TikTok, with the goal of delivering bold, wow-hair moments that would stop audiences mid-scroll.